About Us

At Ninety+, we create apparel inspired by football’s greatest stories, iconic matches and unforgettable cultures — giving fans a way to carry the game with them wherever they go.

Football has never been just about the 90 minutes. It is the build-up before kick-off, the memories that live long after the final whistle, the shirts worn in the streets, the chants, the colours, the rivalries, the heartbreak and the moments that become part of history.

Ninety+ exists for the fans who see football as more than a match. Our pieces are designed to celebrate the culture around the game — from legendary Champions League nights to international tournaments, national pride, cult teams and the moments that shaped generations of supporters.